Helping create happy, confident girls.
With girls growing up faster than ever and with all the highlighted media interest surrounding issues that affect pre-teen girls, including fashion, diet, beauty and relationships, entrepreneur, Kym Yorke, has created Notalie. A unique, tall, companion doll with long arms and legs, and large, knotty knees and elbows, designed to help encourage little girls to stay children for longer and continue to engage with creative play.
Notalie ™ is the complete antithesis of the Barbie-style doll and as she stands at one metre high she is likely to stay in favour with little girls for longer, unlike smaller dolls which are rejected at a much earlier age. Notalie is a bit quirky and looks like a gangly bored ‘tween’ so girls between the age of five and 11 can really identify with her. She is deliberately funny looking to send the message that it’s OK to be an individual, to be different and be confident in your own individuality.
It is scary how many young girls, still in primary school, feel that they have to have a particular body shape if they’re going to make friends and be happy. This results in low self-esteem and eating disorders. Notalie is all about accepting yourself as unique, valuing the things that really matter, living life to the full and sharing lots of fun with your friends
What the experts say
“ My daughter Clio (7) fell in love with Notalie the moment she saw her and treated her like a best friend. Notalie is gangly, goofy and girl-like, unlike some of the unrealistic examples of femininity that Barbie and Bratz create for young girls and that’s what Clio loves about her.”
Tanith Carey. Author ‘Where Has My Little Girl Gone?’, ‘How To Protect Your Daughter From Growing Up too Soon.’
‘Notalie was used as an extended opportunity to develop social skills with Key Stage 2 girls as an intervention. Girls who were known to have low self esteem or peer relationship issues were hand-picked to join the Notalie Club. All evaluated the experience positively and I would certainly use this resource again to utilise Pupil Premium Funding to impact on girls’ attitude and learning outcomes.”
Debra Massey. Headmistress. Howe Dell School. Herts.